The life we ​​are all living in, in the age of technology, communication, fast data and the development of new processes, is giving us more advantages than ever. Because of this development, people can now get things done faster and more efficiently. These advancements, in addition to developing the way we operate in the world, have raised many questions about this economic model with which we have been presented to date.

     Studies show that with the current rate of consumption of natural resources, civilization has already caused the mass extinction of six living things and the riches of the earth. As we know, in nature, the internal composition of living systems enables resources to be returned to the environment through a complex network of energy flows and nutrient cycles. But with the rapid entry of industrialization, these systems have begun to shift due to the new way of life.

     Currently we are living in the system of linear economy, from which very many industries make income. Linear economics (linear shq. / Adjective / - linear, lying in a straight line; calculated in the horizontal plane) is a uniform process of economics from which garbage is the end point of an unstoppable cycle. We have spent 150 years perfecting a model based on the philosophy of "take, make, waste" or "take, do, throw" which increases the value of the product through the production and sale of as many items as possible. We are already consuming 75% more natural resources than the earth can provide. This economic chain is a consequence of poor and harmful design that highlights access to natural resources while integrating the product life cycle.

     The "take" phase begins with the extraction, extraction and utilization of natural resources, continues with the second phase "do" from which we create a product from the raw material we extracted from the soil, pollution using various chemicals and dumping by-products or additional material not used as a side effect.

Before the product reaches the store shelves as a result it releases many greenhouse gases such as: carbon dioxide, methane and nitrous oxide. In fact the extraction and processing of raw materials is currently responsible for half of the world’s total greenhouse gas emissions.

Land and water are some of the many vital resources misused throughout linear activity, which has already raised alarming levels of biodiversity loss, habitat, and accelerating global warming.

Eventually, after the product reaches the consumer and fulfills its need for which it is designed, it enters the "waste" phase from where it is classified as waste, discarded, never used again and ends up in landfills or anywhere in nature.

Have you ever wondered what is the longevity of the everyday things you enjoy? What happens to them when you no longer want them or when they carry out the process they are designed to have?

     The negligence of the social indicator in the ecological one has made the primary goal of the linear model to be only economic growth. Because of this mindset, any kind of waste we throw away like plastic, textile, food, electronics, medicine, construction and much more, ends up in nature and threatens and destroys our ecosystem without going back. While this approach has fundamentally boosted the economies of states, it has caused irreversible damage on the assumption that land resources are inexhaustible.

     Nations and cities are urbanized, economically prosperous, and growing as a population, leaving behind 2,010,000,000.00 tons of waste of all kinds each year. The latter forever remain woven on land, seas, oceans, rivers, lakes, forests and mountains as a result of a primitive approach to the problem. The statistics are so shocking that if we put all this rubbish in trucks, those trucks would be circling around the world 24 times. Meanwhile from the food packaging that is produced 8,000,000.00 tons of plastic end up in the oceans every year. Many of us know this and again we continue to consume more and more things.

     Recovering the way we live, do business and consume is a critical step in creating the right balance between human activity and our planet ecosystem. The affiliation of businesses in the "take, do, throw" model is being seen day by day as the -wrong- model because it ignores the environmental impact and lacks logic towards the consequences it causes from the processes and excesses it creates: from the beginning to the end of life of a product / service.

This theme is endless because it is linear and infinitely repetitive. We need to create new models of creativity and redefine the definition of success in our societies.

A new and possible approach to creating balance is the concept of Circular Economy. In other words, circular economics proposes that optimization of resource efficiency be extended throughout the complete life cycle of a product - from the beginning of the "take" phase to the end of its life. The goal is to get less and make full use of all the products, components and materials we have received throughout the complete "take, do, throw" phase by not producing, consuming and buying more than we need.